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采用问卷调查法,文献资料法,数理统计法等对自贡市四所中学的初中生的体育消费现状进行了调查与分析,结果发现四所中学的初中生虽然具有一定的体育消费意识,但体育消费观念不成熟,消费动机存在问题;男女生性别的不同导致了体育消费的差异,并提出应从学校、家庭、社会三方面来引导学生建立健康的科学体育消费观。
The questionnaire, literature and statistics, mathematical statistics and so on were used to investigate and analyze the status quo of junior middle school students’ sports consumption in four middle schools in Zigong City. The results showed that junior middle school students in four middle schools had certain sports consumption awareness, The concept of consumption is immature, there are problems in consumer motivation; the gender differences between boys and girls lead to the differences in sports consumption, and it is proposed that students should be guided to establish a healthy scientific sports consumption view from three aspects: school, family and society.