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“我们的工作应该以顾客为中心吗?”一节培训课上,软件公司市场营销总监马克丁先生问手下几名得力干将。 一位具有MBA学位的员工马上回答道:“根据德鲁克的教义,一个企业的目标是吸引和满足它的顾客并从中盈利。只有把客户放在组织蓝图首位的企业才能获得强大的竞争力。”出乎大家的意料,老马却说:“在现实中,这些书本上的教条并非永远正确。”话音刚落,他的思绪不由自主地飞回了1年前。
“Should our work be customer-centric?” In a training session, Mr. Markin, the marketing director for software companies, asked several of his men for strength. An employee with an MBA degree replied immediately: “According to Drucker’s doctrine, an organization’s goal is to attract and satisfy its customers and profit from it. Only businesses that place their customers first in the organization’s blueprint can gain a strong competitive edge ”Out of all expectation, Old Ma said:“ In reality, the dogma in these books is not always correct. ”His speech involuntarily flew back a year ago.