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随着市场竞争的不断激烈,商家对包装设计的重视程度不断提升,以期通过有效的包装设计使目标受众和产品之间建立有效的信息沟通,甚至达到情感的对接,在心理学的作用下,设计者尝试将艺术通感应用于包装设计视觉传达之中,使包装设计的宣传效果得到提升。本文为对包装设计中艺术通感的视觉传达产生更加全面的认识,推动我国包装设计水平的提升,在对包装设计中艺术通感形成进行分析的基础上,对包装设计中艺术通感的视觉传达的实现展开研究。
With the continuous fierce competition in the marketplace, merchants pay more attention to packaging design in order to establish effective communication between target audiences and products through effective packaging design, and even achieve emotional connection. Under the action of psychology, Designers try to apply artistic synaesthesia to the visual communication of packaging design to enhance the publicity of the packaging design. This article is to give a more comprehensive understanding of the visual communication of artistic synaesthesia in packaging design and promote the improvement of packaging design in China. Based on the analysis of the formation of artistic synaesthesia in packaging design, the visual perception of artistic synaesthesia in packaging design Communicate the realization of the study.