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1996年设立的“Hugo Boss艺术大奖”自第三届开始,只在古根海姆美术馆苏活分馆展出获奖艺术家的作品,而非像前两届那样举办提名艺术家的群展。首届“Hugo Boss亚洲艺术大奖”似乎谨慎地借鉴了这一品牌营销的成功经验,试图重蹈覆辙:在宣布大奖花落谁家之前,角逐这一奖项的7位(组)35岁以下的提名艺术家,在上海外滩美术馆六层楼的空间内举办了一场展览。展览没有明确策展概念的统筹,权力得到了下放,艺术家之间对空间的博弈构成了松散的展览逻辑。在不同艺术家分享同一楼层的展厅里,这尤为明显。
The “Hugo Boss Art Award”, established in 1996, has been exhibiting only works by award-winning artists at the Guggenheim Museum Suo Branch since the third and not as a group exhibition of nominated artists like the previous two . The inaugural Hugo Boss Asian Art Awards seems to have cautiously borrowed from the successful experience of this brand of marketing in an attempt to make the same mistakes: nominations for seven (group) races under 35 years before the prize is announced The artist held an exhibition in the space of six floors of the Shanghai Bund Art Museum. The exhibition did not specify the overall concept of curatorial work, delegated authority, and the game of space between artists constituted a loose exhibition logic. This is especially true when different artists share a gallery on the same floor.