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几年后,潘石屹谈到2012年转型时,可能得意地认为是英明的,也可能沮丧地感叹是失误的。SOHO中国要转型了。潘石屹这个中国房地产最好的销售员前不久决定,将结束SOHO中国18年的销售历史,转做租赁。潘石屹强调,“公司到了一定时机一定要转型”。他的计划是,要把目前正在建的150万平方米商业物业和写字楼全部改为自持。按他的预计,这些物业将在3年后全部建成,5年后SOHO租金收入有望超过40亿元。他为此准备了90亿元现金存款和60亿元银团授信。
A few years later, when Pan Shiyi talked about the transformation in 2012, he may be proudly regarded as wise or may be frustrated to lament that it is a mistake. SOHO China to transition. Pan Shiyi, the best salesperson in China’s real estate, decided not long ago to end SOHO China’s 18-year sales history and turn it into a lease. Pan Shiyi stressed that “the company must transition to a certain time ”. His plan is to change all the 1.5 million square meters of commercial properties and offices currently under construction to self-sustaining. According to his estimation, these properties will be fully completed in three years. After five years, SOHO rental income is expected to exceed 4 billion yuan. He prepared 9 billion yuan of cash deposits and 6 billion yuan of bank credit.