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近几年,草莓已成为坝上地区的新型优势特色产业之一。通过SWOT分析得出,坝上地区草莓产业在地域区位、自然生态、连作障碍不明显方面具备优势,在市场前景、政府扶持等方面面临机遇,但由于水资源匮乏、冬季严寒越冬难、深加工能力差等影响,草莓产业发展存在着劣势和风险。可以通过错季上市、陆地-保护地相结合、建立草莓加工企业等措施,结合环境、科技、市场等情况,按照科学发展观的要求,取长补短,促进坝上地区草莓产业的可持续发展。
In recent years, strawberry has become one of the new advantageous specialty industries in Bashang area. Through SWOT analysis, the strawberry industry in Bashang Prefecture has advantages in terms of geographical location, natural ecology and inconsistent obstacle of continuous cropping. The strawberry industry faces opportunities in the market prospects and government support. However, due to lack of water resources, winter cold winter is difficult and deep processing capacity Poor, etc., there are disadvantages and risks in the development of strawberry industry. In order to promote the sustainable development of strawberry industry in Bashang Region, we can adopt measures such as listing in the wrong season, combination of terrestrial and protective land, establishment of strawberry processing enterprises, etc. in combination with environmental, science and technology, market conditions and so on according to the scientific development concept.