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我们几个北京大学新闻传播学院广告系的实习生,被分别安排在全球知名的4A广告公司——灵狮广告公司在北京与上海公司的不同部门,进行为期3个月的实习。在实习工作中,各部门的主管都会让我们看一些资料,了解一下部门的运作情况,再安排我们参与一些真实案例,分配做一些小的工作,让我们逐渐地进八角色。高洁对媒介部的认识也进入了新的阶段。发现原来研究数据的时候也需要开拓自己的思路,加进自己的“创意”。卓鹏,命运般地安排到创意部,在不断
Several of our interns from the Department of Advertising at Peking University’s School of Journalism and Communication were individually assigned to a three-month internship at a globally renowned 4A advertising company, Greyhound Advertising, in various divisions in Beijing and Shanghai. During the internship, supervisors of various departments let us look at some information, understand the operation of the department, arrange some real cases for us, allocate some small jobs, and let us gradually enter the eight roles. GAO Jie’s understanding of the media department has also entered a new phase. Found that when the original research data also need to develop their own ideas, adding their own “ideas.” Zhuo Peng, destiny arranged to the creative department, constantly