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Why Vietnam brides become so popular？
Vietnam brides started 20 years ago and the context for it was poor economic environment in the country and the unbalanced gender ratio after long time war. In Chinese mainland， the online popularity of them started from a man called Dai Wensheng in 2009， who broadcasted the blind date of him in Vietnam and arose many concerns of netizens. From then on， Vietnam brides have occasionally appeared in major media.
At the same time， traditionally Vietnamese brides used to be married to Taiwan， South Korea and Singapore. Due to the various problems which pop up after Vietnamese brides get married abroad， the management of Vietnamese becomes increasingly strict. With the constraints of other countries and regions， the Chinese market becomes a new force which rises suddenly. Since 2011， Chinese men has become the largest buyer market of Vietnam brides.
越南新娘热兴起于20余年前，背景是越南国内经济环境差，经历长期战争后男女比例失调。在中国大陆，越南新娘蹿红于网络，始于2009年一个叫做戴文胜的人。他在网上发帖，直播了自己赴越南相亲的情况，引来大量网友关注。从那时起，越南新娘就时常的活跃在各大媒体之上。
与此同时，越南新娘原来的主要传统外嫁地——台湾、韩国、新加坡，因为越南新娘外嫁后出现的种种问题，对越南新娘的管理日益严格。在其他国家和地区的限制下，中国内地市场异军突起。从2011年起，中国内地男性成为越南新娘最大的买方市场。
Money is the main force of this booming market. It is said that setting up an intermediary agent of Vietnamese brides introducing business does not cost much， and the salary of an ordinary intermediary staff member is very low. Every successful introduction of a bride earns at least 15000 RMB for the boss of the intermediary agent. Some large scale online intermediary can have the net profit of up to 0.3 to 0.4 million. Some large intermediaries relying on interpersonal communication can have a net profit of one million RMB.
In addition， the serious imbalance of gender in China and the soaring wedding cost are also pushing the Vietnamese bride market. In China the number of men in marriageable age is larger than that of women， and in some rural areas the difficulty to find a wife and tge high price to pay to the brides’ families make it very difficult for men to find a wife in the local place， therefore some people turn to "Vietnamese brides". People who get married with Vietnamese brides are mostly overage youths in rural areas， it is a large number of people with "rigid need". Marry a "Vietnamese bride" does not cost much， with a usual cost of tens of thousands of RMB. For rural families that are not rich， it is acceptable. That is why some agents and individuals smell the "business opportunity" and the "Vietnam bride" becomes so popular.
金钱，是这一市场蓬勃发展的主要动力。据了解，开办一个介绍越南新娘业务的中介机构成本并不高，一个普通的中介员工底薪也很低廉。成功介绍一个新娘，中介老板的毛利润至少为1.5万元。规模大一些的网上中介，一年净利润可达30-40万。依靠人际传播的大型中介，一年净利润可达上百万。
此外，中国的严重性别失调、飙涨的结婚成本也在助推越南新娘市场。中国适婚男性多于女性，一些农村地区男性娶妻难、高额彩礼压力大等现象严重，使得他们很难在当地找到对象，一些人因而把目光转向“越南新娘”。娶越南新娘者，多数以农村大龄青年为主，这是一个数量众多的“刚需”群体。娶个“越南新娘”成本较低，通常在几万元人民币左右。对于生活并不太富裕的农村家庭而言，这是可以接受的数字。正因如此，一些机构和个人才从中嗅到“商机”，“越南新娘”才会如此火爆。
Vietnam brides started 20 years ago and the context for it was poor economic environment in the country and the unbalanced gender ratio after long time war. In Chinese mainland， the online popularity of them started from a man called Dai Wensheng in 2009， who broadcasted the blind date of him in Vietnam and arose many concerns of netizens. From then on， Vietnam brides have occasionally appeared in major media.
At the same time， traditionally Vietnamese brides used to be married to Taiwan， South Korea and Singapore. Due to the various problems which pop up after Vietnamese brides get married abroad， the management of Vietnamese becomes increasingly strict. With the constraints of other countries and regions， the Chinese market becomes a new force which rises suddenly. Since 2011， Chinese men has become the largest buyer market of Vietnam brides.
越南新娘热兴起于20余年前，背景是越南国内经济环境差，经历长期战争后男女比例失调。在中国大陆，越南新娘蹿红于网络，始于2009年一个叫做戴文胜的人。他在网上发帖，直播了自己赴越南相亲的情况，引来大量网友关注。从那时起，越南新娘就时常的活跃在各大媒体之上。
与此同时，越南新娘原来的主要传统外嫁地——台湾、韩国、新加坡，因为越南新娘外嫁后出现的种种问题，对越南新娘的管理日益严格。在其他国家和地区的限制下，中国内地市场异军突起。从2011年起，中国内地男性成为越南新娘最大的买方市场。
Money is the main force of this booming market. It is said that setting up an intermediary agent of Vietnamese brides introducing business does not cost much， and the salary of an ordinary intermediary staff member is very low. Every successful introduction of a bride earns at least 15000 RMB for the boss of the intermediary agent. Some large scale online intermediary can have the net profit of up to 0.3 to 0.4 million. Some large intermediaries relying on interpersonal communication can have a net profit of one million RMB.
In addition， the serious imbalance of gender in China and the soaring wedding cost are also pushing the Vietnamese bride market. In China the number of men in marriageable age is larger than that of women， and in some rural areas the difficulty to find a wife and tge high price to pay to the brides’ families make it very difficult for men to find a wife in the local place， therefore some people turn to "Vietnamese brides". People who get married with Vietnamese brides are mostly overage youths in rural areas， it is a large number of people with "rigid need". Marry a "Vietnamese bride" does not cost much， with a usual cost of tens of thousands of RMB. For rural families that are not rich， it is acceptable. That is why some agents and individuals smell the "business opportunity" and the "Vietnam bride" becomes so popular.
金钱，是这一市场蓬勃发展的主要动力。据了解，开办一个介绍越南新娘业务的中介机构成本并不高，一个普通的中介员工底薪也很低廉。成功介绍一个新娘，中介老板的毛利润至少为1.5万元。规模大一些的网上中介，一年净利润可达30-40万。依靠人际传播的大型中介，一年净利润可达上百万。
此外，中国的严重性别失调、飙涨的结婚成本也在助推越南新娘市场。中国适婚男性多于女性，一些农村地区男性娶妻难、高额彩礼压力大等现象严重，使得他们很难在当地找到对象，一些人因而把目光转向“越南新娘”。娶越南新娘者，多数以农村大龄青年为主，这是一个数量众多的“刚需”群体。娶个“越南新娘”成本较低，通常在几万元人民币左右。对于生活并不太富裕的农村家庭而言，这是可以接受的数字。正因如此，一些机构和个人才从中嗅到“商机”，“越南新娘”才会如此火爆。