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媒体是当今平民百姓知道和深入了解自己国家和社会生活不可或缺的介质,同时也是国家之间彼此增进互通的重要工具。我国传统的报刊业在国内是不可被替代的,它在现代社会的发展中发挥着举足轻重的作用。但社会一直在前进发展,互联网也随即问世它代表的新兴媒体的出现发展,传统媒体不在向以前那么受人关注,互联网等新兴媒体的出现大大制约了传统报刊业的发展。传统报媒虽然还占着举足轻重的地位但由于互联网的问世使传统报媒遭受了前所未有的挑战。互联网的发展速度也相当迅猛让人瞠目结舌,尤其电脑、手机为载体的软件工具更是一天一个样。在新的时代形式下,新媒体雨后春笋般的崛起,那么传统的报刊业如何在这种情形下继续发展前进,成为了我们必须特别关注的一个问题。
The media is an indispensable medium for civilians today to know and deepen their understanding of their own country and society. It is also an important tool for mutual promotion and exchange among nations. The traditional newspaper industry in our country can not be replaced in the country. It plays a decisive role in the development of modern society. However, the society has been advancing and the Internet has just emerged of the emerging media represented by it. The traditional media are not so concerned about the past. Emerging media such as the Internet have greatly restricted the development of the traditional newspaper industry. Although traditional media still occupy a pivotal position, the traditional media has suffered unprecedented challenges due to the advent of the Internet. The speed of development of the Internet is also quite impressive. Especially computer software and mobile phone software tools are day by day. Under the new era, the rise of new media has mushroomed. How the traditional newspapers and periodicals industry can continue to develop under such circumstances has become a problem that we must pay special attention to.