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自国家开始大力扶持国产动画行业以来已有数年之久。从1993年到2004年的这11年间,我国的动画总产量是46000分钟;而仅201 1年一年,国产动画产量已达26万分钟。从年产量不到4200分钟到26万分钟,这几十倍的增长充分展现了国产动漫产业的实力和潜力。但是,在产量飞速增长的同时,却鲜有原创动漫品牌被成功地树立起来。一部作品在播放期间可引起热烈的市场反应,但结束后往往很快就会被新的作品淘汰,变得不温不火,甚至销声匿迹。究其原因,主要是因为没有形成
It has been several years since the country started to vigorously support the domestic animation industry. During the 11 years between 1993 and 2004, China’s total animation output was 46,000 minutes. In 2011 alone, domestic animation production reached 260,000 minutes. From the annual output of less than 4200 minutes to 260,000 minutes, which several times the growth of the domestic animation industry fully demonstrated the strength and potential. However, with the rapid growth in output, few original animation brands have been successfully established. A piece of artwork can generate a lively market response during play, but often ends up being quickly eliminated by new works, becoming tepid or even disappearing. The reason is mainly because there is no formation