论文部分内容阅读
品牌成功老生常谈,关于品牌成功的要素更是仁者见仁,智者见智。随着技术发展、移动互联网风靡,大数据时代的日新月异,人们对成功建立品牌进行了许多深入地研究与探讨,从不同的角度思考品牌的传播与成长,使得成功打造品牌的观点,在不同的视角和立场下形成百家争鸣、百花齐放的局面。昌荣集团在品牌整合传播领域深耕20年,20年中新技术不断更迭变化,昌荣也在持续的实践与观察中,用历史的眼光探索发现品
Brand success Clichées, on the elements of brand success is the benevolent Jen, the wise see the wisdom. With the development of technology, the popularity of mobile Internet and the ever-changing big data era, people have conducted many in-depth studies and discussions on the successful establishment of brands. They have considered the spread and growth of brands from different perspectives and made the successful building of brands stand out in different From the angle of view and position, there will be a hundred schools of thought and a flourishing situation. Changrong Group in the field of brand integration and communication deep plowing 20 years, 20 years of continuous change of new technologies, Changrong also ongoing practice and observation, with a historical perspective to explore the discovery of goods