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When Tomorrow Comes:The Present and the Future of Advertising

来源 :中国经济评论:英文版 | 被引量 : 0次 | 上传用户：jianjfs
【摘 要】
：
The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved fro
【作 者】
：
Diego Santos Vieira de Jesus 
【机 构】
：
ESPM-Rio
【出 处】
：
中国经济评论:英文版
【发表日期】
：
2021年3期
【关键词】
：
ADVERTISING  convergence  culture  experience  economy  Fourth  Industrial  Revo 
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The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually a relationship focus.The future concep
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