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嵊州广播电视台在“走转改”活动中,立足基层台定位,发挥“接地气”的优势,本着“服务群众,开拓创新”的宗旨,坚持广播电视新闻工作的群众观点,大幅调改了节目体系,推出了一批精品栏目报道,产生了积极的社会影响;新闻宣传队伍也在这一进程中进一步强化了“主流媒体”意识,加深了对“三贴近”原则的认识,采编能力得到进一步提高,职业精神、素养和道德得以进一步提升,与广大群众的感情也进一步升华。一、坚持根据群众的需要调改节目
Shengzhou Radio and Television Station takes the advantage of grass-roots platform to play a “ground gas ” in the “walk to change ” activities, in line with “serve the masses, pioneering and innovative” purposes, adhere to the radio and television news of the masses In the opinion that the program system has been drastically changed and a batch of high-quality news reports have been released, this has produced a positive social impact. In the process, the media publicity teams have further strengthened their awareness of the mainstream media and deepened their understanding of the “ Close to the ”principle of understanding, editing ability has been further enhanced, professionalism, literacy and morality to be further enhanced with the feelings of the masses also further sublimation. First, insist on changing the program according to the needs of the masses