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受西方视觉语言的影响,使得我国现代平面设计中蕴含有大量的西方视觉语言——国际化视觉符号。在这种情况下,如何实现我国平面设计的本土化,打造具有中国特色的平面设计作品成为了平面设计领域诸多学者必须要考虑的问题。笔者认为,想要其实提高我国平面设计水平,打造具备自身特色的平面设计作品,并使其走向全国、走向世界,就必须使自己的作品具有民族特色,因此,我们应当充分利用传统艺术,切实提高现代平面设计水平,设计出一个具有中国特色的、对整个世界都有意义的作品。
Affected by the Western visual language, modern graphic design in China contains a large number of Western visual language - the international visual symbols. Under such circumstances, how to realize the localization of graphic design in our country and create the graphic design artwork with Chinese characteristics have become the problems that many scholars in graphic design must consider. The author believes that in order to actually improve the level of graphic design in our country and create a graphic design work with its own characteristics and make it go to the whole country and to the world, we must make our works have national characteristics. Therefore, we should make full use of traditional arts and make concrete efforts Improve the level of modern graphic design, and design a work with Chinese characteristics that makes sense to the entire world.