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回商的经营之道,就是回商根据市场规律及消费心理等,在商品营销过程中表现出来的策略、技巧。回商的经营之道是回商在激烈的竞争中立于不败之地的重要保证。本文结合回族经商谚语、回商经营个案及笔者长期在回族聚居区的观察体验,对回商的经营之道进行了初步总结和梳理,并对回商经营之道的挖掘与整理进行了思考,对全面深入研究回商文化有积极的推进作用。
Back to the business management of the road, that is, according to market rules and consumer psychology, in the marketing process of goods demonstrated in the strategy, skills. The business of returning merchants is an important guarantee for the merchant to be invincible in the fierce competition. Based on the business proverbs of Hui ethnic group, the case of Hui Merchants and the author’s long-term observing experience inhabited by the Hui people, this paper summarizes and sorts out the management methods of Hui Merchants and ponders over the excavation and arrangement of the merchants’ On the comprehensive and in-depth study of business culture has a positive role in promoting.