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旅游念品作为能推动景区经济发展的行业,备受常德市旅游机构重视。常德市政府相关机构多次举行了旅游纪念品设计大赛来提升旅游纪念品的发展,但常德旅游纪念品滞后状况还是没有得到缓解。常德旅游纪念品应立足于本土地域特色,应符合文化性及时代性。本文从常德文化、常德味道、常德印象几方面研究常德旅游纪念品系列化发展策略。
Tourist souvenirs as an industry that can promote the economic development of the scenic area, much attention by the tourism agencies in Changde City. Changde city government agencies held a number of souvenir design competition held many times to enhance the development of tourist souvenirs, but Changde tourist souvenirs lag or not yet eased. Changde tourist souvenirs should be based on local characteristics of the region should be consistent with the cultural and the times. This article from Changde culture, Changde taste, Changde impression of several aspects of Changde series of tourist souvenirs development strategy.