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今日世界,凡经济发达的国家地区,其广告行业必然兴旺发达。其原因就在于这些经济强国和发达地区普遍意识到,经济与广告具有相互作用的关系。经济发展带动广告发展,而广告发展又对经济的发展具有积极的反作用。广告将生产与消费之间的信息桥梁搭建起来,不但加速了产品流通效率,而且推动着整个社会经济的发展。
Today’s world, where economically developed countries and regions, the advertising industry is bound to thrive. The reason is that these economic powers and developed regions are generally aware of the interactive relationship between economy and advertising. Economic development has driven the development of advertising, and the development of advertising has a positive adverse effect on economic development. Advertising bridges the gap between production and consumption. It not only accelerates the efficiency of product circulation, but also promotes the social and economic development.