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当创意学子与中国邮政相遇,百年品牌将会焕发出怎样的新生机?中国邮政在2015年-2016年参与中国大学生广告艺术节学院奖的过程中,品牌与年轻群体完成了一次奇遇。年轻的大学生群体看到了不一样的中国邮政品牌,而中国邮政也通过创意和互动看到了年轻群体对品牌的认知和理解。品牌年轻化从来不是泛泛而谈,而是要像中国邮政这样,有“从年轻人中来到年轻人中去”的态度。且看大学生为中国邮政打造了哪些让你眼前一亮的平面作品!
When the creative students meet with China Post, what kind of new life will be glorified by the 100-year brand? When China Post participated in the China College Advertising Art Festival Academy Award from 2015 to 2016, the brand and the young people completed an adventurous encounter. Young college students saw a different Chinese postal brand, and China Post saw through creative and interactive young people’s brand awareness and understanding. Brand rejuvenation has never been a generalist, but rather like China Post, there are “young people coming to young people” attitude. And see the college students for China Post to create what let you shine in the plane works!