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店名,不仅是一种商业用途的识别符号更可以作为一种文化投射的影像。我们可以从一个店的名称中的不同角度,不同方向透视出不同的民族文化和大众心理。另外,不同区域的不同命名也可以反映出这一地区人们的价值观及文化理念。在这篇论文中作者主要运用了社会实践调查的方法以走访锦州重要商业街道对代表性的店名进行调查、分析的形式得出锦州店名的命名文化内涵以及他所展现出来的功能意义。
The name of the store is not only a commercial sign but also an image projected by a culture. We can see the different national cultures and popular psychology from different perspectives and different directions in the name of a shop. In addition, the different naming of different regions can also reflect people’s values and cultural ideas in this region. In this paper, the author mainly uses the method of social practice investigation to visit the important commercial streets in Jinzhou to investigate the representative store names. The analysis gives the naming culture connotation of Jinzhou Store Names and the functional significance that he shows.