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互联网的迅猛发展为网络广告设计带来了前所未有的机遇,而消费文化作为一种消费体系潜移默化的影响着人们的消费习惯。这体现出广告与消费文化之间密切相关。基于消费文化背景,文章首先对消费文化定义、网络广告定义进行了简单的表述,然后从视觉和创意两方面提出了一些网络广告设计的有效策略。
The rapid development of the Internet has brought unprecedented opportunities for the design of online advertising, and consumer culture as a kind of consumption system has a subtle influence on people’s spending habits. This shows the close relationship between advertising and consumer culture. Based on the background of consumer culture, the article first gives a brief description of the definition of consumer culture and the definition of online advertisement, and then puts forward some effective strategies for online advertisement design from both the visual and creative aspects.