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票房暴涨推动产业链中的掘金者们开始了新一轮创业,他们更注重营销、互联网和大数据,公关、广告、法律、IT类的轻资产公司成为崭新代表。这些看起来体量不大、普遍为80后所创办的公司,正在推动电影工业发生深刻裂变。这些年来,国产电影的第一波高潮接近尾声,制作、发行、放映渠道的垄断格局基本稳定。最重要的变化是,票房暴涨推动产业链中的掘金者们开始了新一轮创业,他们更注重营销、互联网和大数据,公关、广告、法律、IT类的轻资产公司成为崭新代表。这些看起来体量不大、普遍为80后所创办的公司,正在推动电影工业发生深刻裂变。当《泰囧》《致我们终将逝去的青春》《北京遇上西雅图》《私人订制》等影片接过中国电影市场票房奇迹的权杖时,这些“小”公司也正在改写着电影工业的未来。
The skyrocketing box-office boom has led the Nuggets in the industry chain to embark on a new wave of startups that are more focused on marketing, Internet and asset-light companies such as big data, PR, advertising, law and IT. These seemingly modest, generally founded after the 80 companies are promoting a profound fission in the film industry. In recent years, the first wave of domestic cinemas has come to an end and the monopoly over the production, distribution and screening channels has basically stabilized. The most important change is that a surge in box-office hires led to a new round of start-ups in the industry and more focus on marketing, Internet and asset management companies such as big data, PR, advertising, law and IT as new representatives. These seemingly modest, generally founded after the 80 companies are promoting a profound fission in the film industry. When the “Thai Embarrassment” “Toward the End of Our Youth” “Beijing meets Seattle” “Private Custom” and other films took over the box office miracle of the Chinese movie market, these “small” companies are also rewriting The future of the movie industry.