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前不久,上广电在国内推出了他们的第一款产品CDS-2500,该产品一经推出,便马上以迅雷不及掩耳之势铺向市场。这次在产品的推广方式上,他们精心策划了与汽车用品零售终端共同发展体验店的模式来推市场。所谓体验店首先定位在体验,其次再是销售。它是指由上广电挑选零售终端,把上广店的导航产品放在店中最显眼的地方,为它设置单独的展示架,为所有感兴趣的顾客和商家作操作演示,让他们能切身感受产品及其功能、特点。另外在有条件的店把产品直接安装在车上,让顾客驾车或坐在车上亲身体验导航的实用性和趣味性。
Not long ago, SVA introduced their first product, the CDS-2500, in the country, and the product was soon introduced to the market with lightning speed. This time in the way of product promotion, they carefully planned and auto parts retail terminal development experience store model to push the market. The so-called experience shop first positioned in the experience, followed by sales. It refers to the selection by the SVA retail terminals, the store’s navigation products on the store the most conspicuous place, set up a separate display stand for it, for all interested customers and businesses for operational demonstration, so that they can personalize Feel the product and its features, features. In addition, in the conditional shop to install the product directly on the car, so that customers driving or sitting in the car to experience the practicality and fun navigation.