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所谓“逆向”就是反向。逆向策略指采取与通常生产经营相反的手段。对产品通过求异思维和反思后的产物,也是我们通常说的对“冷门信息”的运用。下面介绍其中主要的五种逆向型开发策略。一、还旧型策略。即是同研制开发新潮流产品相反,开发生产仿古型产品。仿古,即可照仿不误,又可新旧杂交。在现实的消费中,人们往往喜欢新鲜的东西,这是人之常情。但是,在某种情况下,一些古老的新产品却比新产品更容易吸引、招徕顾客。据分析,这是消费者“怀旧心理”和“好奇心理”的作用。有些产品对一些先人来说不算新产品,但对一些后生来说却是“新产口”了。30年代流行的旗
The so-called “reverse” is the reverse. The reverse strategy refers to the opposite of the usual production operations. The product of the product through different thinking and reflection is also what we commonly call “unusual information”. Here are the main five reverse development strategies. First, the old strategy. This is in contrast to researching and developing new products, and developing and producing antique products. Antique, you can follow the imitation, but also the new and old hybridization. In the actual consumption, people often like fresh things, which is human nature. However, under certain circumstances, some old new products are more likely to attract and attract customers than new products. According to analysis, this is the role of consumers’ “nostalgic psychology” and “curious psychology.” Some products are not new products for some ancestors, but they are “new production” for some later students. 30’s popular flag