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“CIS”是企业形象识别系统的英文简称,其实质就是通过各种正当的手段,建立起良好而鲜明的企业形象体系。报纸CIS战略的核心是建立起报纸良好而鲜明的个体形象体系,扩大报纸的知名度和社会影响力,增强现代报业并存条件下报纸的竞争力。本文以崭新的视角,运用大量翔实的典型事例论述了新闻报道策划对报纸CIS战略产生的重大影响,对报纸媒体重视和搞好新闻报道策划具有警示意义。
“CIS” is the English abbreviation of the corporate image recognition system. Its essence is to establish a good and distinctive corporate image system through various legitimate means. The core of the newspaper CIS strategy is to establish a good and distinct individual image system of the newspaper, to expand the visibility and social influence of the newspaper and to enhance the competitiveness of newspapers under the coexistence of modern newspapers. This article uses a large number of new and typical examples to illustrate the significant influence of news report planning on the newspaper CIS strategy and has the warning significance to the newspaper media and the press planning.