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笔者以我国市场对营销策划人才的需求和我国高校营销策划人才培养之间的差距为切入点,通过分析我国高校市场营销策划课程教学存在的问题,提出了基于开放性教学环境的“探究-模拟-验证-探究”的营销策划课程教学方法。
Based on the gap between the demand for marketing planning talents in our country and the training of college marketing planning talents in our country, the author analyzes the problems existing in the teaching of marketing planning courses in colleges and universities in our country, Simulation - Verification - Exploration "marketing planning course teaching methods.