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目前,我国主旋律动漫作品创作中存在的发展定位不明确、受众群体定位低幼化,动漫作品表现方式“唯技术论”倾向严重,故事情节编排缺乏人文、艺术性,推广方式单一等问题,严重影响着主旋律动漫作品的推广与传播。找准主旋律动漫创作的发展定位,精心从文化中挖掘创作题材,重视情节的编排设计和创造性表达,并加强动漫作品与衍生产品的交互式开发推广,理应成为主旋律动漫创作的必然选择。十八大报告中提出,文化建设不仅要贴近实际、贴近
At present, the development orientation of China’s main theme animation works is not clear, the audience orientation is low, the performance style of animation works “the only technical theory ” tends to be serious, the plot arrangement of the story lacks humanity, artisticness and single mode of promotion. Seriously affect the promotion and dissemination of the main theme animation works. Identify the main theme of the animation creation of the development orientation, carefully digging creative themes from the culture, emphasis on the plot design and creative expression, and to enhance the interactive development and promotion of animation works and derivative products, should become the inevitable choice of the main theme animation creation. The 18th National Congress of the Communist Party of China put forward that cultural development should not only be close to reality and close to it