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近几年来,随着电视事业的迅猛发展,频道间的竞争日趋激烈。市场化运行机制要求电视节目必须注重自我形象的宣传与包装,不断强化荧屏服务类节目的服务功能。事实证明,此类节目在全台整体频道的节目编播中起着不可替代的作用。 《相约BTV》是北京电视台最有影响的荧屏服务类节目之一,创办于1993年,初名《BTV回声》,是一档为电视编播服务,为电视观众服务的自办综合性栏目。1995年更名为《电视与观众》,取意于“架起电视人与观众之间的桥梁”。1999年再度改为现
In recent years, with the rapid development of the television industry, the competition among channels has become fiercer. Market-oriented operating mechanism requires that television programs pay attention to the promotion and packaging of self-image, and continuously strengthen the service functions of screen service programs. Facts have proved that such programs play an irreplaceable role in the programming of the whole channel of the whole station. “Similar to BTV” is one of the most influential screen service programs of Beijing Television Station. Founded in 1993, its first name was “BTV Echo”. It is a self-managed comprehensive program for TV broadcast services and television viewers. In 1995 changed its name to “television and the audience”, intended to “set up a bridge between television and the audience.” 1999 changed again now