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在全球经济总体低迷、欧债危机仍未缓解的背景下,全球汽车厂商试图通过拓展新兴经济体市场、开展企业间合作和推出新产品等手段克服时艰,谋求更大发展。素有“国际汽车潮流风向标”之称的日内瓦车展3月初在瑞士小城拉开大幕。身为世界五大汽车展之一的日内瓦车展历来都是年度汽车潮流和技术趋势的风向标,它的一举一动如何、都直接关乎着到汽车一个新发展阶段的走势,同时它也是各大汽车厂商首次推出新产品最重要的展出平台,本届日内瓦车展所展出的首发车多达170款,从这个数字上,既可以看出各个国际车企对日内瓦的重视程度、同时又说明企业不断推新概念已成趋势,这是因为市场已进入到竞争与发展节奏更快的时期。
Against the background of the global downturn and the debt crisis in Europe, the global auto makers are trying to overcome the difficulties and seek greater development through such measures as expanding the markets of emerging economies, carrying out inter-firm cooperation and launching new products. Known as “International Automobile Trend Vane ” said the Geneva Motor Show in early March opened in Switzerland small town curtain. As one of the world’s top five auto shows Geneva Motor Show has always been the annual trend of automobile trends and technology trends, its every move, are directly related to the car to a new stage of development trend, but it is also the first major auto manufacturers for the first time Introducing the most important exhibition platform for new products, this year’s Geneva Motor Show exhibited as many as 170 starter cars. From this figure, both the international car companies can see the importance they attach to Geneva, meanwhile, it shows that enterprises keep pushing The new concept has become a trend, because the market has entered a period of rapid competition and development.