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随着市民消费心理的成熟和消费素质的提高,曾火爆一时的低价倾销巨奖酬宾,幸运大奖对消费者的吸引力明显下降。在新的一轮竞争中,商家的经营策略和促销手段有了哪些变化,他们凭什么在逐鹿市场呢? “质量,把顾客的购物风险降低为零” 近年来假冒伪劣产品充斥市场,消费者深受其苦,“求真求质”成为市民的普遍消费心理。聪明的商家迎合群众的消费心理,纷纷打出“无假冒伪劣商品商场”“消费者信得过企业”的旗号,规范进货渠道,设立公开监督,保证商品质量。南京市山西路百货大楼推出“价格可能不是最低但质量绝对最好”的促销策略,北京贵友大厦则提出“把顾客的购
With the maturity of the public's consumer psychology and the improvement of consumer quality, there has been a boom in low-priced dumping of large-scale bargains, and the attraction of lucky prizes to consumers has decreased significantly. In the new round of competition, what are the changes in the business strategy and promotion methods of the merchants? Why do they compete in the deer market? “Quality reduces the customer's shopping risk to zero.” In recent years, fake and shoddy products have flooded the market with consumers. Deeply affected by it, “seeking truth and seeking quality” has become the general consumer psychology of the public. Smart merchants cater to the consumer psychology of the masses. They have all played out the banner of “No counterfeit goods shopping mall” and “Consumer trustworthy business”, standardize the channels of purchase, set up public supervision, and ensure the quality of the goods. Nanjing West Street Department Store launched the promotion strategy of “the price may not be the lowest but the quality is absolutely the best”. Beijing Guiyou Building puts forward the “purchase of customers”.