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企业走向市场,与国内外强者竞争,迫切需要实施名牌战略,以名牌争夺市场,争夺更多的消费者,推进企业一步一步登上“称雄”地位。企业实施名牌战略是个系统工程,需要多种途径的同时运用。这里撷古今中外之英实施名牌战略的十二策,以飨同行和企业的经营者。 一、引入国际标准创名牌。采用国际标准生产优质名牌产品,是各类产品扩销占领市场制高点的先决条件。一位外商曾到我国一家较大的公司订购,
Enterprises go to market, compete with strong players at home and abroad, and urgently need to implement a brand strategy, compete for market with brand names, compete for more consumers, and push the company to step into the “ruling” position step by step. The implementation of brand strategy by enterprises is a systematic project that requires the simultaneous use of multiple approaches. There are twelve strategies for implementing the famous brand strategy in ancient and modern China and foreign countries. First, the introduction of international standards to create a famous brand. Adopting international standards to produce quality brand-name products is a prerequisite for the expansion of various products to occupy the commanding heights of the market. A foreign businessman once ordered a larger company in China.