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消费者研究公司@plan的新报告表明,430万网络用户年龄在55岁以上,这些人正在显著地影响着电子商务,特别是在书籍、商业设备购买和投资方面。根据@plan的最新数字,同网络成人用户的平均水平相比,55岁以上的网络用户在购买书籍方面要多37％。此外,在在线购买商业设备上多85％,而在投资方面,在线购买股票和共同基金的要多27％。报告还发现,老年网络用户有许多共同点:75％的用户至少获得过一个大学学位,45％的用户年收入超过75000美元;超过50％的55岁以上网络用户还拥有大于10万美元的投资证券。 @plan的CEO认为,这部分人群是电子零售商和电子市场商获得最大利润的关键。最新的数据清晰地表明,55岁以上的在线用户是一个富裕的、非常老练的消费群体,正在迅速成为网络电子商务争夺的关键目标。
According to a new report from consumer research firm @plan, 4.3 million internet users are over the age of 55, and these people are significantly affecting e-commerce, especially in books, business equipment purchases and investments. According to the latest figures from @plan, online users over the age of 55 are 37% more likely to purchase books than online adult users. In addition, 85% of commercial equipment is purchased online, and in terms of investment, 27% more are purchased online for stocks and mutual funds. The report also found that older Internet users have a lot in common: 75% of users have received at least one university degree, 45% of users have annual income of more than 75,000 US dollars, and over 50% of users over the age of 55 also have investments of more than 100,000 U.S. dollars. Securities. The CEO of @plan believes that this part of the population is the key to the greatest profit for e-retailers and e-marketers. The latest data clearly shows that online users over the age of 55 are a wealthy, very sophisticated consumer group and are rapidly becoming the key target of online e-commerce competition.