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从营销角度说,红星美凯龙此次2天大促是一次经典的广告公关整合战役。红星美凯龙用穿透力的洞察,将策略、概念、创意、媒介手段等进行在营销层面综合性聚合,完成一次史无前例的20亿家居消费聚集与爆发。这个营销案例近日引发了互联网平台众多公众人物的关注与评价。知名营销专家@张栋伟在微博中是如此评价本次2天大促营销案例,“红星美凯龙这次2天为主题的营销,是一个从粗放整合营销传播到云创意精准覆盖的成功
From a marketing point of view, the Red Star Macalline 2-day promotion is a classic Campaign PR integration. With its penetrating insight, Red Star Macromedia comprehensively aggregates strategies, concepts, creative ideas and media tools at the marketing level to complete an unprecedented gathering and explosion of 2 billion household consumption. This marketing case recently triggered the attention and evaluation of many public figures on the Internet platform. Well-known marketing experts @ Zhang Dongwei in the micro-Bo is the evaluation of this 2-day promotion of marketing cases, ”Red Star Macron This two-day theme of marketing, is a broad range of integrated marketing communications to cloud creative precision coverage of success