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邮购公司干的是“隔山卖牛”的行当,要吆喝到客人,未免有人玩出旁门左道的绝活。说起来,100年前,邮购业的鼻祖西尔斯——罗伯克公司,在美国就曾经被视为“撒谎的孩子”。北京的学者李飞先生在他的一本专著中就讲了这样一则故事: 1889年,西尔斯公司在刊物上登了一则广告,标题叫“惊人大甩卖”,下面画了一张沙发,两把椅子。广告称,60天内这套漂亮的家具只售95美分!结果,汇款去的顾客收到了一套玩具家具。原来,广告上还有两个小字:“微型”。一些有影响的杂志后来拒登西尔斯的广告。
The mail order company is doing “every mountain to sell cattle” business, want to drink to the guests, it is unavoidable that some people play a side-effect. In retrospect, Sears-Roberts, the founder of mail order business, was once considered a “lying child” in the United States 100 years ago. Li Fei, a Beijing scholar, wrote a story in one of his monographs: In 1889, Sears Company published an advertisement in the publication titled “Amazing Sale” and the following picture was drawn Sofa, two chairs. The ad said the beautiful furniture sold for only 60 cents for 95 days! As a result, the remittance customers received a set of toy furniture. It turned out that there are two small print ads: “mini.” Some influential magazines later denied Sears ads.