论文部分内容阅读
电子商务已然成为中国互联网发展的主动力。对于电商企业来说,规模和平台是竞争胜出的关键,但是多数本土电商平台及其生态系统还很脆弱,我们需要追问,它们在低价之外还有哪些竞争力?如何打造真正有竞争力的平台?2011年中国电子商务市场发展的火爆,通过11月11日这个世纪一遇的“光棍节”大促销中可见一斑。当天淘宝商城和淘宝网创造出了令人咋舌的53亿元销售额,在前一年“光棍节”销售额20亿元)的基础上翻了两倍半。
E-commerce has become the driving force behind China’s Internet development. For e-commerce enterprises, the scale and platform are the key to winning the competition. However, most of the local e-commerce platforms and their ecosystems are still very fragile. We need to ask them what are their competitive advantages at a low price. How to create a real Competitive platform? 2011 e-commerce market in China, the development of the popular, November 11 this century, a case of “Singles Day ” big promotions can be seen. The same day Taobao Mall and Taobao created astounding sales of 5.3 billion yuan in the previous year “Singles day ” sales of 2 billion yuan more than doubled on the basis of.