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绿色消费是一种符合两型社会发展的消费模式,发展绿色消费能够有效的促进地区绿色产业结构升级和绿色经济的增长,有利于推进湖南四化两型的纵深发展;消费者对绿色消费模式的认同和支持源于对更高生活质量的追求和生存模式的转变,而这种作为内生因素的心理和生活方式的转变在经济转型时期,需要政府、企业和第三部门这些外生动力加以推动。
Green consumption is a kind of consumption pattern that accords with the development of two types of society. Developing green consumption can effectively promote the upgrading of green industrial structure and green economy in the region, and promote the further development of Hunan’s Four Types of Medicine. The consumers’ Of the identity and support from the pursuit of higher quality of life and the changing patterns of existence, and this as an endogenous factor of psychological and lifestyle changes in the economic transition period, the government, business and the third sector of these exogenous forces To promote.