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新型媒体集团是媒体融合过程中变革的产物,也是当下阶段我国媒体行业的发展趋势。本文首先对新型媒体集团的特征、核心本质进行界定与厘清,点明业务模式突破、技术更替与合作升级三个核心建设要素,进而围绕业务流程与商业模式这两个建设重点,从业务流程的比较研究入手,剖析新型媒体集团商业模式相较传统媒体之异同,并阐明深层原因。最后,明确提出新型媒体集团构建的五个着力点,即兼并重组、提升行业集中度、健全产业链条、打造开放平台与细分用户群体。
The new media group is a product of the changes in the process of media convergence and also the development trend of the media industry in our country at the present stage. This paper first defines and clarifies the characteristics and core essence of the new media group, points out the three core construction elements of business model breakthrough, technology replacement and cooperation upgrade. Then, focusing on the two business processes and business model construction priorities, from the perspective of business process Comparative study starts with an analysis of the similarities and differences between the new media group’s business model and traditional media and illustrates the underlying causes. Finally, we clearly put forward the five focuses of the new media group construction, that is, mergers and acquisitions, enhance industry concentration, improve the industrial chain, create an open platform and segment user groups.