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刚刚接手上海日立家电有限公司的岩佐宏治,面临日益严峻的市场竞争,这位年轻的日立新帅上任的第一个动作是:实施他的“三把火”计划。加强与零售巨头的合作岩佐宏治说,日本家电业发展到成熟期花了半个多世纪的时间,而这一过程在中国浓缩成了10年。中国不仅涌现出了一批优秀的家电企业,而且流通渠道也正在发生革命性的变化。以前,中国人买电器一直喜欢到传统百货店,认为
Having just taken over from Shanghai Hitachi Electric Appliance Co., Ltd.’s Iwasa Kojima, faced with increasingly severe market competition, the first action of the young Hitachi new coach to take office was to implement his “three fires” plan. Strengthening cooperation with retail giants Iwasa Koji said that it took more than half a century for the Japanese home appliance industry to mature, and this process has been concentrated in China for 10 years. Not only has China emerged a number of outstanding home appliance companies, but also the circulation channels are undergoing revolutionary changes. In the past, Chinese people have always liked to go to a traditional department store to buy electrical appliances.