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自传媒经济在国民经济体系中占有一席之地以来,广告经营一直占据其经济形态的主要甚至是唯一份额。随着科学技术的发展,社会经济结构多样性变革的进一步提速,新经济运作方式的出现,广告经营在传媒经济中所占份额正在逐渐缩减,广告经营对传统传媒机构经济发展速度的贡献也在逐渐减小。非广告经营即新的经济运作模式正在发挥越来越重要的作用,包括传统传媒机构对其它经营行业的涉足而产生出巨大效益,传统传媒机构在资本运作中向国际常规靠近,对金融证券市场日渐提升的高度关注等等。广告,已经无法再在传统传媒机构发展中一枝独秀而起到唯一的推动作用,西部地区传统传媒机构的经营部门应该正视现状,整合可利用的有效资源,推动传媒经济结构多样化运行,促使经济发展的稳步快速向前。
Since the media economy had a place in the national economy, advertising has dominated the major or even the sole share of its economy. With the development of science and technology, the further speeding up of changes in the social and economic structure and the advent of a new economic mode of operation, the share of advertising in the media economy is gradually decreasing. The contribution of advertising to the economic growth of traditional media organizations is also slowing shrieking. Non-advertising business, a new mode of economic operation, is playing an increasingly important role, including the traditional media organizations’ tremendous benefits to other business sectors. Traditional media organizations approach international conventions in capital operation, Increasing attention and so on. Advertising can no longer play a sole role in promoting the development of traditional media organizations. The operating departments of the traditional media organizations in the western region should face the status quo and integrate the available and effective resources so as to promote the diversified operation of the media economic structure and promote economic development Steady and fast forward.