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企业形象识别通常称为CIS。工业化进程的加快提高了工作效率,使得产品可以批量化生产,加剧了企业之间的竞争。企业形象识别战略可以给企业带来巨大收益,帮助企业树立良好的企业形象,从而有利于企业塑造品牌,提高企业的竞争力,尤其对于竞争力相对较弱的中小型企业,企业形象识别更加有助于品牌的塑造。本文简单谈谈企业形象识别对中小企业塑造产品和企业品牌的重要性。
Corporate identity is often referred to as CIS. Industrialization accelerated the work efficiency, making products can be mass production, exacerbated the competition between enterprises. Corporate image recognition strategy can bring huge benefits to the enterprise, helping enterprises to establish a good corporate image, which is conducive to shaping the brand business, improve the competitiveness of enterprises, especially for the relatively weak competitiveness of small and medium enterprises, corporate image recognition more To help shape the brand. This article briefly discusses the importance of corporate image recognition for SMEs to create products and corporate brands.