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客户忠诚度的形成需要不断的通过服务提高客户满意度,在企业与客户之间建立起一种相互信任、相互依赖的“质量价值链”。拉芳集团、舜风传播和山东卫视在此次《雨洁天籁之声》节目中的合作则完美诠释了这个理念。在市场经济高速发展的今天,各行各业都面临着前所未有的竞争局面,广告行业尤甚。2011年以来,国家广电总局为了进一步规范节目播出环境,促进电视节目产业多元化发展,先后颁布“限娱令”、“限广令”等相关法令。在这种局面下,立足客户服务仍是突围的不二法则,但是客户服务的出发点和立足点却
The formation of customer loyalty requires continuous improvement of customer satisfaction through services, establishing a “quality value chain” of trust and interdependence between enterprises and customers. Lafarge Group, Shun wind spread and Shandong Satellite TV in the “rain sound of nature,” the program’s cooperation is the perfect interpretation of this concept. In the rapid development of market economy today, all walks of life are facing an unprecedented competitive situation, especially in the advertising industry. Since 2011, in order to further standardize the program broadcast environment and promote the diversified development of television programs, the State Administration of Radio, Film and Television successively promulgated relevant decrees such as “limited entertainment order” and “limited edition order”. In this situation, based on customer service is still the only rule of law, but customer service starting point and standpoint