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学习掌握公共关系知识，是实施素质教育对校长们提出的一个新的要求。公共关系并非走后门、拉关系、请客送礼这类的庸俗关系，两者有天渊之别。公共关系是市场经济充分发展的产物，是调节组织（单位）、个人与公众之间关系的行为，其目的在于谋求组织、公众、社会和个人利益的
Learning to master public relations knowledge is a new requirement for the principals to implement quality education. Public relations do not take such vulgar relations as backdoors, relations, and guest gifts. The two are far apart from each other. Public relations is the product of the full development of the market economy and is the act of regulating the relationship between organizations (units) and individuals and the public. Its purpose is to seek the interests of organizations, the public, society and individuals.