论文部分内容阅读
近日,苏宁宣布,从2012年8月中旬开始,苏宁将启动3C产品的线上线下同价促销策略。该营销方式将以北京为试点,逐步推广到全国,并扩展到苏宁的全线产品。这样一则看似平静的消息,却似乎在宣告电子商务有望进入一个全新时代——线上与线下的界限被打破。虽然说此举并非一定成功,但是其
Recently, Suning announced that from mid-August 2012, Suning will launch 3C products online and offline the same price promotion strategy. The marketing approach will be Beijing as a pilot, gradually extended to the country, and extended to Suning’s full range of products. Such a seemingly calm news seems to be declaring that e-commerce is expected to enter a new era - the line between the online and offline is broken. Although this move is not necessarily successful, but it