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当今时代,“酒香不怕巷子深”的观念早已成为“老黄历”了;“酒香也要善吆喝”已成为有识之士的共识。创名牌、保名牌如春潮涌动。伴随这一趋势,在企业之间,广告大战硝烟弥漫,品牌竞争百舸争流,广告犹如磁铁一样牵引着人们的视线。广告作为一种文化现象,极大地拓展着张力。广告语在创作过程中,更是高度讲求语言的艺术性,使广告语具有联想性、哲理性、幽默性、形象性、情感性、钍对性等特点,从而产生了“磁场效应”。
In today’s era, the notion of “wine is not afraid of the alley” has long been the consensus of the “old Huang calendar”; “the wine must be good” and has become a consensus of people of insight. A brand name, brand name such as spring surge. Accompanied by this trend, among enterprises, the ad war filled with smoke, the brand competition in vain, advertising like a magnet traction people’s attention. Advertising as a cultural phenomenon, greatly expand the tension. Advertising language in the creative process, but also a high degree of emphasis on the artistic language, the advertising language with associative, philosophical, humorous, figurative, emotional, thorium and other characteristics, resulting in “magnetic field effect ”.