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包装本身的功能和作用是 保护商品，使其不被损坏、变 质，以保证其质量。随着装演技 术的发展，包装的广告作用渐 渐地增强。现代社会包装已经 成为了塑造形象推广自身的代 名词。 美国是世界上商品经济最 发达的国家，处处都是广告，万 事都要“包装”。作为商业体育 的典范
The function and function of the package itself is to protect the goods so that they are not damaged or deteriorated to ensure their quality. With the installation of technology, packaging advertising role gradually increased. Modern social packaging has become synonymous with shaping image promotion itself. The United States is the most developed country in the world in commodity economy, with advertisements everywhere and “everything” packaged. As a model of commercial sports