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现今在全球化经济和世界市场上,品牌越来越成为企业竞争的主要方面,是企业的核心竞争力所在。中共十七大报告中再次明确提出,要加快培育中国的跨国公司和国际知名品牌。企业创建著名品牌,不但是市场竞争的需要,也是党的意志,是实践科学发展观的要求。哈尔滨电气集团、东方电气集团、上海电气集团是国有三大以动力装备制造为主的企业,近年在品牌上颇有斩获。请看他们的先进经验和带来的思考。
Nowadays in the global economy and the world market, brands are increasingly becoming the main aspect of business competition and the core competitiveness of enterprises. The report of the 17th National Congress of the Communist Party of China made it clear once again that it is necessary to speed up the cultivation of multinational corporations and international famous brands in China. The establishment of famous brands by enterprises is not only the need of market competition, but also the will of the party, which is the requirement of practicing the scientific development concept. Harbin Electric Group, Dongfang Electric Group, Shanghai Electric Group is the state-owned three major power equipment manufacturing enterprises, in recent years quite a gain on the brand. Please look at their advanced experience and bring thinking.