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企业如一架机器,运转中难免出现故障,产品品质的不足之处,服务上的疏漏,广告、促销运作中的不当,一旦被竞争者掌握,或导致消费者投诉,引起争议,被新闻媒体“曝光”,就会对企业产生强大的冲击波,影响产品销售,甚至使企业走上困境.前几年,国家有关部委与新闻界联手开展“质量万里行”活动时,记者在南方某地发现几瓶青岛一酒厂生产的葡萄酒悬浮絮状物,严重变质,某电台拟在“新闻联播”节目中对此报道,打电话至该厂征求意见.该厂领导不在,办公室的一位工作人员接了电话,中央台要求他务必转告厂领导,
Enterprises such as a machine, operation inevitably fail, product quality deficiencies, service omissions, advertising, promotion of improper operation, once the competitors grasp, or lead to consumer complaints, caused controversy, by the news media “ ”Exposure“ will have a powerful impact on the company, affecting product sales, and even making the company in trouble. In the past few years, when national ministries and commissions and the press team jointly launched the ”Quality Miles" campaign, the reporter found a spot in a southern area. The wine suspension floc produced by the bottle factory in Qingdao was severely deteriorating. A radio station planned to report it on the “News Broadcasting” program and called the factory for comments. The factory leader was absent and a staff member of the office received the report. On the phone, the Central Committee asked him to tell the factory leader