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近年来,媒体生态格局持续动荡变化,许多传统媒体在新媒体的打压下似乎哀鸿遍野。不过,令人稍感安慰的是,传统的电视媒体似乎变化不大,不仅没有萎缩,甚至还在增长。但是,2014年4月19日,清华大学发布年度传媒发展报告特别对电视敲响了警钟:目前仍占据市场领导地位的电视,绝不可心存侥幸,2014或将迎来生死存亡决战年。一、新媒体压力下,电视且战且退数据表明,全国电视广告市场的增长幅度相比2013
In recent years, the pattern of media ecology has continued to fluctuate. Many traditional media seem to be overwhelmed by the new media pressure. However, it is somewhat comforting that the traditional television media does not seem to have changed much, not only has not shrunk, even growing. However, on April 19, 2014, Tsinghua University issued an annual media development report that sounded a special alarm on television. The television that still occupies the leading position in the market should never be lucky enough to have 2014 or the decisive year of life and death. First, the pressure of new media, television and war retreat Data show that the national television advertising market growth compared to 2013