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对中国平面广告业来说,2005年绝对是一个让业界难忘的年份。正是在这一年,在国家宏观经济调控政策再度收紧、国际油价狂涨、行业调整加速等多重因素打击下,从年初开始,汽车、房产、电器、手机等“广告投放大户”行业就波澜频起,纷纷大面积收缩广告投放,直接造成平面广告业的整体滑坡。另一方面,随着网络、电信、分众传媒等新兴传媒势力的不断壮大,中
For China’s print advertising industry, 2005 is definitely an unforgettable year for the industry. It is in this year that under the influence of multiple factors such as the tightening of macroeconomic regulation and control policies in the country, the surge in international oil prices and the acceleration of industrial restructuring, starting from the beginning of the year, industries such as automobile, real estate, electric appliances and mobile phones with “big ad-placement” Waves frequently, have large areas shrink advertising, a direct result of the overall decline of print advertising industry. On the other hand, as emerging media forces such as the Internet, telecommunications and Focus Media continue to grow,