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一个好的品牌能够给消费者传递很多信息,如产品的质量上乘,安全可靠,功能完备,具有专属特色等,生产者通过创建品牌可以提高产品的附加值,消费者通过选择品牌可以降低搜寻成本。我国农产品商品化率在不断提高,然而农产品的品牌化率却很低,农民增收受到局限,消费者的消费选择也难有参考,因此,在这样的背景之下,如何建设
A good brand can convey a lot of information to consumers, such as product quality, safe, reliable, fully functional, with special features, etc., by creating the brand manufacturers can increase the added value of the product, consumers can reduce search costs by selecting the brand . The rate of commercialization of agricultural products in our country is constantly improving. However, the rate of branching of agricultural products is very low. Farmers ’incomes are limited and consumers’ choices of consumption are hard to come by. Therefore, under such background, how to build