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题性报道是融新闻性、宣传性于一体的一种报道形式,它的宣传色彩十分浓厚。当前,无论是中央媒体还是各地方媒体,都在积极探索改进主题性报道,力求使主题性报道获得最大收视实效。在2006年4月份衢州市开展的建设社会主义新农村的主题宣传报道中,《衢州新闻》的系列节目摒弃了以往套路式的报道方式,无论从内容到形式都做了些创新,收到了一定的收视效果。
Topic reporting is to melt news, publicity in one of the forms of reporting, its publicity is very strong. At present, both the central media and various local media are actively exploring ways to improve the thematic coverage and strive to maximize the effectiveness of the thematic coverage. In April 2006, Quzhou City, the theme of building a new socialist countryside publicity reports, “Quzhou News” series of programs to abandon the previous routine way of reporting, both from content to form have done some innovation, received a certain The viewing effect.